we are the quality coaching collective
In 2010, Nike initiated a process with over 70 organizations worldwide to better understand the underlying issues related to physical inactivity and help consolidate the facts and findings on the topic. The goal was to establish a unified path forward for action. They shared their findings in a report called Designed to Move.
"Designed to Move is founded on a robust evidence base. The science is clear, the debate is over. Urgent Priority must be given to dramatically increase the worlds commitment to physical activity. Designed to Move is a framework for action. It’s meant for the changemakers—people, companies, institutions and governments with the resources to turn this situation around. It’s for nations who want to invest in unleashing the human potential of their citizens.”
Create Early Positive Experiences for Children
- Special Emphasis on childhood: Before Age 10
- Design for Early Positive Experiences in Physical Education, Sports & Physical Play
- Special Emphasis on Schools as a Foundation for Impact
- Combine Resources at the community Level
- Leverage digital Platforms
- Invest In & Recruit diverse Role Models
Integrate Physical Activity into Everyday Life
- Design Physical Activity into the Built Environment
- Align Sectors that Share Goals
- Challenge Misaligned Incentive Structures
- Challenge Everyday Signals that Reinforce the Current Norm
At the exact same time as the Designed to Move Report was published, a small group of fitness professionals were engaged by elementary schools to “speak to the children about the importance of physical activity”. This presented the gaps in the physical activity (and comprehension of physical literacy) pathway; plenty of information & education (what & why), limited activation & accountability (how) strategy. After a six month University audit of North American programs complete with feedback from kids, parents, teachers, coaches and superintendents, we launched our first mass participation activation campaign, the 60 Minute Kidsclub.
The 60 Minute Kidsclub Program addressed all the factors that play into a great experience for kids (fig. 3.1) and eventually a constituent from the Designed to Move team would connect the 60 Minute Kidsclub to the Designed to Move Champions. Since then, the 60 Minute Kidsclub Program has scaled from a single school supporting the development of healthy habits and fundamental movement skills to supporting schools around the world and the accompanying engagement strategy has proven effective across multiple marketplaces.
Activation is our game
We bring your physical activity & literacy IDEAS to life. We’re light on the talk, heavy on the activation & accountability.
It is evidence based, but not evidence waste. We don’t continue to drill into the obvious what & why, we’re how-centric.
It is customized to your needs. Format, business, style, duration, dose, language, sector, community & country.
We use a proven blend of high touch + high tech engagement because we know that provides the best results.
We’re big on tracking, reporting & sharing results. As the saying goes, numbers do not embellish.
We’re user friendly. This is the digital era, hence we bring the expertise to you. How you want, when you want, where you want.
Founder at Innovative Fitness. Personal Sport Record. Healthmet TechnologiesSteve Podborski O.C., LL.D (Hon)
President and CEO ParachuteWade Gilbert, PhD
Professor & Coaching Consultant, Department of Kinesiology, California State University - Fresno, USAPeter Twist
Founder & CEO Twist Performance Integrated Health Centers, Twist Conditioning global education systemsJohn O’Sullivan
Public SpeakerShaunna Taylor, PhD CCC
Canadian Sport Psychology Association, University of British Columbia, Vancouver
Educational Change ConsultantStan Peake
Business & Leadership CoachMartin Reader
2012 Olympian & Co-Founder of Strive Life AthleticsElisa Marruzo
Strategic DevelopmentPound & Grain
Digital Creative AgencyDaryl Devonish
Founder the Sweat Shoppe. 60 Minute Kidsclub. PYP Academy
Grace Choi Events Ltd. Founder & Event DirectorSteve Boyle, M.Ed, CSC
Sport Sampling & Physical Literacy Expert & Co-Founder and CEO at National Association of Physical Literacy (naplUSA) and 2-4-1 SportsChris Tremblay
Director of Community Engagement for Atlantic Canada at Sport for Life.William Cromack
Director of Sport at Chimp. Founder at Play Better. Founder/GM/Coach TSS FC Rovers USL PDL soccer clubJeffrey Zahavich, PhD trainee
Director, Kinesic Sport LabChristine Hampson Ph.D.
Founder at Hampson/Roberts Solutions Group Inc. President & CEO of The Sandbox Project
Client Engagement and Business DevelopmentJenny Mitchell BHkin, MEd, MCAALee Cassells
General Manager Innovative FitnessMark Verbeek
Movement Education ConsultantNathan Horne
Physical Educator & Founder of iPhys-Ed.comAtlee James
Founder at Potential Pictures
Sarah Cahill mED, CSCS, SCCC
Sports Performance CoachJoey Eisenmann, PhD
Director of High Performance & Education, USA FootballWendy Rijen Glover
Coach/Phys. Ed.Teacher (LEAP Athlete Development Prgm) Health & Wellness, Sports Management-Kinesiology & Child Development